Favorite Superbowl Commercial?

I don't like football but for many years I've watched or taped the game just for the ads. Now you can find the commercials online, so I no longer watch the game. I'm in marketing, so it's always interested me for the cleverness and effectiveness factor.

Anyway, what was your favorite ad/s this year? For me, the E-trade babies are always a hit and make me laugh every time. This year I did love the Doritos Play Nice, Google's Parisian Love made me say "aww" it was so sweet and clever. I thought the Kia Sorrento partying sock monkey was a hoot.

You can check out this year's ads here:
2010 Superbowl Commercials

My favorite, I found out, was not really during the superbowl - it was the McDonalds one with the basketball players - ended with Larry Bird eating the lunch. I remember the Michael Jordan/Larry Bird commercials growing up and so it was my favorite.

Trivia: Michael Jordan came to our school for an exhibition game one of his first year in pros - that is also the location when he broke his foot . However, that doesn't seem to have ever affected his game

Ok - back to original - since mine wasn't in the list - I would go with the Doritos one and the shock collar - laughed hysterically .

So far I've watched 10 of the video commercials(starting form the last one and working my way to the front).

Time for a break